Advertise Your Business Summary Phineas T. Barnum
advertise your business is an lecture written by Phineas T Barnum. Advertise your business is a lecture which is in course of BBS 2nd year.
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Advertise Your Business
Phineas T. Barnum
About Writer :
Advertise your Business is a lecture written by Phineas T. Barnum. He was an American Showman, Business man, Politician, Entrepreneur and an author. He was poor at birth and rich at death. By selling the spectacle of his own life he became richer.
The text entitled 'Advertise your business' is a part of lecture written in 1882. In this lecture, Barnum reveals the ways for success in Business. Here are some tips offered by the writer in order to get success in business.
A. Be polite and kind to your costumers
Politeness and kindness are the best capital which should be invested in business. Large store, attractive advertisements and shining signs might prove to be weak in comparison to polite and kind behavior shown to the costumers. We should behave in the same way we want to be treated by other people. If a business person treats his costumers with bad manner or impolite voice then the shinning advertisements and large store becomes worthless and the person will end up loosing the trust of customer.
B. Be charitable :
Even though our motive in business is to earn profit, we should be ready to help others. It is said that the more we share the more we get. Be liberal and charitable to the costumers. The business owner should think of helping other who are really in need. In doing so not only they will help them for their better life but also it will be a great advertisement of their politeness to other. Charity means giving other something when they are in need. But don't fall in to practice of giving blessing to a person who needs potato.
C. Don't blab :
Our policy of business is that we should not reveal the secrets behind the success of our business. We should say nothing about profits hopes, expectations and intentions that we have towards our business. Be caution and don't tell about the loss that the business has have suffered from unsystematic business routine, it will be the cause of loss of reputation.
D. Preserve your integrity :
Preserving your reputations and honesty is equally important in the field of business. It is more precious than expensive rubies and diamonds. Honesty is the best policy. A man may look polite and pleasant but if he losses the trust and honesty, he cannot earn money forever. A liar or a cheater cannot enjoy peace and joy in business. We may differ in terms of our views, opinions, ideas and experiences, however we should be sincere and honest while conducting our business.
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