business communication bbs 2nd year notes

business communication bbs 2nd year pdf

 Business Communication 

Unit : 1

Types of Communication : 

  • Verbal communication
  • Non-verbal communication
  • Written communication
  • Visual communication

Verbal Communication : 

Verbal communication refers to the use of spoken words and language to convey information, thoughts, ideas, and emotions between individuals or groups. It is one of the primary ways humans communicate and exchange information. Verbal communication involves the use of words, sentences, and language structures to express meaning and convey messages. Here are some key aspects of verbal communication:
  • Words and vocabulary : Verbal communication relies on a shared vocabulary and understanding of language. Words have specific meanings and can be combined to form sentences and express complex ideas.
  • Language structure : Language follows grammatical rules and syntax, which dictate how words are organized into sentences and phrases. This structure helps convey clear and coherent messages.
  • Content : Verbal communication is influenced by the context in which it occurs. The meaning of a message can be shaped by the speaker's intentions, the situation, and the relationship between the speakers.
  • Clarity : Effective verbal communication requires clarity and precision to ensure that the intended message is accurately understood by the listener.
  • Listening skills : Verbal communication is a two-way process that involves both speaking and listening. Effective communication requires active listening to fully understand and respond to the message being conveyed.
  • Feedback : In verbal communication, listeners can provide immediate feedback or seek clarification if they do not understand something. This real-time interaction allows for adjustments and better understanding.

Non verbal communication : 

Nonverbal communication refers to the transmission of messages and information without the use of words or verbal language. It encompasses a wide range of cues, signals, and expressions that people use to convey meaning, emotions, attitudes, and intentions. 
  • Facial Expressions : Facial movements, such as smiles, frowns, raised eyebrows, and grimaces, can convey a wide range of emotions and reactions.
  • Gestures : Hand movements, body postures, and hand signals can emphasize or complement verbal communication.
  • Eye Contact : The amount and type of eye contact can convey interest, attentiveness, honesty, or discomfort.
  • Body Language : How a person positions their body, stands, sits, or moves can communicate confidence, aggression, openness, and other psychological states.
  • Proxemics : The use of personal space and distance during interactions, which varies across cultures and contexts.
  • Touch : Different types of touch, such as a handshake, hug, or pat on the back, can communicate different levels of intimacy, comfort, and trust.
  • Physical Appearance : Clothing, grooming, and overall appearance can communicate information about a person's identity, social status, and personality.

Describe about the writing process in business communication.

The writing process is a series of steps and activities that writers go through to create and refine written content. It involves various stages, from generating ideas and planning to revising and finalizing a piece of writing. The writing process includes : 
  • Prewriting : It includes brainstorming, research, planning and outlining. Brainstorming is generating ideas and potential topics for your writing. Research means gathering information and conducting research to support your ideas or arguments. Planning and Outlining means organizing our thoughts and creating an outline or structure for our piece.
  • Drafting :  Putting your ideas into written form without worrying too much about perfection. The goal is to get your thoughts down on paper.
  • Revising :  Reviewing and refining the overall structure, organization, and flow of your writing. This may involve reordering paragraphs, adding or deleting sections, and ensuring that your ideas are presented logically. Reviewing and correcting grammar, punctuation, spelling, and other technical aspects of your writing.
  • Proofreading : Carefully reviewing your writing for any remaining errors or typos. This is the last step before the final version is complete.
  • Publishing or sharing : Preparing the document for its intended audience, whether that's submitting it for publication, sharing it with others, or using it for a specific purpose.