societal marketing concept Fundamental of marketing bbs 3rd year
societal marketing concept used in business activities
Societal Marketing Concept
11. How can a firm apply societal marketing concept in its business? Explain with suitable examples
A firm can apply the societal marketing concept in its business by considering the broader societal impact of its product, services and marketing activities. The societal marketing concept goes beyond meeting customer needs and aims to address societal issues and contribute to the well being of its communities. Here are some ways a firm can apply the societal marketing concept :
- Environment sustainability : The firm can adopt environmentally sustainable practice's throughout its operations, including product design, manufacturing processes, packaging and waste management. For example : A clothing company can use eco-friendly materials, reduce water and energy consumption in production and implement recycling programs.
- Ethical sourcing and fair trade : The firm can ensure ethical sourcing practices, fair trade and responsible supply chain management. This involves working with suppliers that adhere (obey) to fair labor standards, support local communities and promote sustainable agriculture. For example : A coffee company can source coffee beans from farmers who receive fair compensation and invest in community development.
- Social responsibility programs : The firm can engage in social responsibility initiatives that addresses societal issues. This can include supporting education, health care, poverty alleviation or environmental conservation efforts. For example : A technology company can establish programs to provide access to technology and digital literacy training in undeserved community.
- Cause-Related marketing : The firm can align its marketing efforts with social causes and support non profit organizations. This involves creating campaigns that raise awareness and generate funds for specific causes. For example : A cosmetics brand can launch campaign where a portion of sales is donated to breast cancer research or woman empowerment programs.
- Public education and awareness : The firms can engage in public education and awareness campaigns to promote positive behaviors and societal change. This can include campaigns to promote recycling, energy conservation. For example : an automobile manufacturer can run a campaign to raise awareness about safe driving practices and importance of reducing carbon emissions.
- Transparent and honest communications : The firm can communicate its social and environmental efforts transparently and honestly. This builds trust with customers, stakeholders and ensures the credibility of its societal marketing initiatives. For example : a food company can clearly communicate its commitment to use organic ingredients and sustainable farming practice's on product packaging.
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