Blog writing in Business communication bbs 2nd year

what is blog writing? Guidelines for blog writing.

 Blog Writing


A blog is a regularly updated website or online platform where individuals or groups of people, known as bloggers, share their thoughts, opinions, information, and experiences on various topics. The term "blog" is a short form of "weblog," which originally referred to an online journal or diary. However, over time, blogs have evolved to encompass a wide range of content types, including articles, essays, reviews, tutorials, and more.


Blogs typically present content in reverse chronological order, with the newest posts appearing at the top of the page. Readers can interact with the content by leaving comments, sharing posts on social media, and engaging in discussions with the blogger and other readers.

Formula / Guidelines for blog writing

1. Choose a clear topic and purpose :
  • Select a specific and relevant topic that resonates with your target audience.
  • Clearly define the purpose of your blog post, whether it's to inform, entertain, educate, inspire, or persuade.
2. Research and gather information : 
  • Conduct thorough research to gather accurate and credible information on your chosen topic.
  • Use reputable sources, such as academic papers, expert opinions, and trusted websites, to support your points.

3. Create an engaging title : 
  • Craft a compelling and concise title that grabs readers' attention and accurately reflects the content of the post.
  • Consider using keywords relevant to your topic to improve search engine visibility.
4. Visual and medias : 
  • Incorporate relevant images, infographics, or videos to enhance the visual appeal of your blog post.
  • Use visuals to help explain concepts or break up text for better readability.
5. Engaging writing style : 
  • Write in a clear, concise, and conversational tone that resonates with your target audience.
  • Avoid jargon or overly technical language that might alienate readers who are not experts in the subject.

6. Publishing the blog : 
  • Finally at last the blog is published for the general people to engage.